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About Me
For the past ten years, I've been the marketing and design person start-ups and scale-ups turn to when they need to look bigger, sound sharper and sell more.
I've focused on B2B SaaS in HR, med-tech and dentistry, where clear messaging and standout design make all the difference.
Brand development, copywriting and sales and event collateral are my strongest areas. I sweat the small details and I don't give up on a problem until it's solved.
Outside of work, I'm in Leicestershire with my partner and dog, usually baking, reading a novel, pottering in the garden when the weather allows, or stitching together my latest attempt at making my own clothes.
Expertise
Branding
From ground-up rebrands to sharpening an existing brand, I create visual identities and brand stories that connect with the right audience and make your business easier to remember, trust and choose.
Website Design
Whether you need a brand new website or want to improve the one you already have, I create high-performance, user-centred sites that keep visitors engaged and turn them into customers.
Email Marketing
Email campaigns focused on building lasting customer relationships. I can handle everything from strategy to send, including design, copywriting, templates, automation, list segmentation and reporting.
Social Strategy
Social media strategies for LinkedIn, Facebook and Instagram grounded in data, designed to grow your reach, spark real conversations and turn followers into a loyal community.
Client Testimonials
“I had the pleasure of working with Kelsey for over 2 years. She has a natural talent for understanding audiences, identifying opportunities for growth and executing campaigns that deliver real impact.”
Managing Director, 55/Redefined
Natalie Hall
"Kelsey is one of the most creative and talented campaign managers I have worked with. She is incredibly friendly and goes out of her way for any individual who needs her help. I have thoroughly enjoyed working with Kelsey and look forward to our paths crossing again in future!"
Senior Marketing Manager, LIO
Beth Phoenix
“Organised, creative and with exceptional communication skills, Kelsey is a great marketing manager who can always be counted on to go above and beyond when needed.”
Creative Manager & Product Designer, LIO
Alicia Fernandez
Ready to scale your brand?
Let's discuss how strategic marketing and design can transform your business. Whether you need a new brand identity or a high-impact social media strategy, I'm here to help you grow.
Email: kelseyashpool@gmail.com
Phone: +44 (0)757 218 9595